ChAPTER ONE

Hmmm...not quite sure where to start? Not to worry. We've got you. With this entry-level package, we'll take a look behind the curtain to see what you've got started, but maybe not quite finished yet. We'll review it all and provide a high-level report that will identify what you need to do next.  Here's what this bronze level package can offer...

  •  a 1.5 hour kick-off meeting (zoom or in-person) to discuss what’s working and what’s not; who your competition is; and, what your vision and goals are for your business over the next year.

  • review the content of your existing collateral materials (brochures, pamphlets, press releases, speeches etc.) or whatever you've got

  • review and provide comments on your existing websites, paying particular attention to user-friendliness, key messages, tone, voice, consistency and accuracy

  • review the content of your existing collateral materials (brochures, pamphlets, press releases, speeches etc.) or whatever you've got
  • research and provide feedback on your competitors and what they're doing or not doing

  • review your social media channels for engagement and activity

  • provide a high-level report summarizing findings and providing recommendations for next steps

  • 10 hours of work - $1800 + GST. Any additional hours or resources required will be charged separately  with the client’s approval and in addition to the $1800.00 fee

CHAPTER TWO

 

So now you know that you need some ongoing help, but not quite sure where to begin and what to start on first. This is where we come in and work with your team (or just you!) to ensure you know what we're up to and that we're meeting your expectations and goals. We'll create a strategic communication plan that will serve as your 'road map' for the next year. You'll be able to see where you're going and how all the moving parts will fit together. Here's what this silver level package includes...

    

  • a 1.5 hour in-depth kick-off meeting (zoom or in-person)

  • identify any gaps, errors, and provide verbal recommendations to the client

  • review tools and tactics for appropriateness and practicality

  • prioritize the recommended tools and tactics

  • develop a strategic communications plan that captures key messages, strategy, objectives, goals, tools and tactics, and measurement

  • identify the top three key areas, within the plan, to focus on (social media, media relations, speaking engagements or events, to name a few...)

  • engage resources, if required  (i.e. web designer, videographer, photographer etc.). Additional expenses required

  • provide weekly updates to the client

  • provide coaching and advice, as needed

  • 20 hours per month - $3600.00 + GST. Any additional hours or resources required will be charged separately with the client’s approval and in addition to the $3600.00 per month fee.  

CHAPTER THREE

 

Sometimes, you just don't have the time or the interest to do what we love to do. And, that's okay. Not everyone gets excited about this kind of stuff. Not to worry - with this 'gold level' package, we'll just do it all for you. Imagine that? Your own personal communications team available to you for one monthly fee. It's one less thing that you need to worry about and you know it will get done better than ever! Here's what this 'gold package' can offer you....

  • unlimited and exclusive access via text, email or cell to communications professional with 25 years’ experience during normal business hours, five days a week from 9am to 5pm, Monday to Friday

  • provide full-service communications/public relations assistance and become your extended communications team

  • monitor and responds to crisis’, if they should arise

  • monitor social media and responds to tweets/posts/comments

  • write a weekly blog post based upon agreed editorial calendar

  • write speeches, presentations, content for collateral materials, advertorials, op-eds, as needed

  • research and identifies speaking engagement opportunities and advocates for the client to be a keynote speaker at those events

  • provide coaching and media training/preparation, as needed

  • manage, organizes and implements events, from start-to-finish, as required. Event expenses will be in addition to Catchphrase’s fee

  • draft emails to employees, customers, or clients using the same key message, tone and voice.

  • measure social media engagement and provide a monthly analytics report

  • additional resources brought in as necessary (additional charge)

  • 30 hours per month - $5500.00 + GST per month. Any additional hours or resources required will be charged separately with the client’s approval and in addition to the $5500.00 + GST per month fee.

STRAIGHT UP HOURLY RATES AVAILABLE TOO!

 

If you think you might only need a few hours of our time or have a one-and-done project, then give us a shout. We can provide a specific quote based on what you're looking for and we'll always provide the most competitive rates.

 

We're happy to help you in any way that we can! 

sandra@catchphrase.ca

 on us! 

We'll pay for coffee and go from there...

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Calgary, Alberta, Canada
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