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Strategic Communications & Audits

From crafting compelling press releases and social media posts to managing events and writing internal newsletters, corporate communications is all about fostering transparency, building trust, and amplifying your brand's voice. 

Corporate communications is a delicate dance of strategy and storytelling, where every communications piece is a chance to connect with your stakeholders, inspire your employees, and leave a lasting impression on the world. 

Combing our expertise and years of corporate communications experience working for big name companies, Catchphrase take a personalized approach with our clients. Whether it’s a communications campaign or simply reviewing (and improving!) what you’ve already got going on, here’s some of the things we can do for you.

 Here's a breakdown of the typical process involved in conducting a communications audit:

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Communications Audits

Communication audits are a systematic evaluation of an organization's communications strategies, practices, and tools to assess their effectiveness, identify strengths and weaknesses, and make recommendations for improvement. It includes things like, scope definition, data collection, analysis, gap identification, recommendations, implementation plan, and monitoring and evaluation. 

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Community Engagement

Corporate social responsibility initiatives often fall under the purview of corporate communications. By engaging with the community through philanthropy, volunteerism, and sustainability efforts, clients can enhance their reputation, build goodwill, and create a positive social impact.

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Annual Report Writing

Writing an annual report is like weaving a tapestry of the company's journey over the past year. It’s a rich, colorful narrative that tells the story of the company’s success, challenges, and aspirations. A well-written annual report will reflect on the milestones, achievements and lessons learned throughout the year. It’s a chance to celebrate victories and acknowledge the hard work of all employees.

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Environmental, Social  and Governance (ESG+) Reporting

Behind every statistic lies a story waiting to be told. We'll use data and metrics to illustrate the company’s ESG+ progress and tell a story to demonstrate the impact and making complex information accessible and engaging.

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Speech Writing

Speech writing is an artful craft that blends storytelling, persuasion, and communication to create a compelling narrative that resonates with an audience. It involves crafting spoken words that captivate, inform, inspire, or motivate listeners, whether delivered by a politician, a business leader, or a public figure.

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Crisis Management

In times of crisis or adversity, effective corporate communications are essential for managing the situation and mitigating reputational damage. Clear, timely, and transparent communication helps maintain trust and confidence among stakeholders, including customers, investors, and the public.

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Website Content

Writing website content, including blog posts, illustrates and projects your voice to the world. It’s the company’s store front and the first place a prospective customer, client or partner will check out, long before you sign that contract.  Corporate websites serve as a primary source of information for external stakeholders.

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Social Media Content

Posts, tweets, videos, and other content shared on social media platforms will help to engage with your customers, partners, investors, and other stakeholders. Social media content is used to build brand awareness, foster community, and facilitate two-way communication.

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Advertising Campaigns

Paid promotional activities across various channels, including print, digital, television, radio, and outdoor media, can help build your brand. Advertising campaigns aim to reach a broad audience and raise awareness of your company's products and services.

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Thought Leadership and Influence

Strategic communications position clients as thought leaders and influencers in their industry or field. Through thought-provoking content, speaking engagements, and participation at industry events, enable clients to demonstrate expertise, drive conversations, and shape perceptions within their industry.

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Stakeholder Relations

Communicating effectively with all stakeholders can facilitate positive relationships with customers, investors, suppliers, regulators, and the community at large. By keeping stakeholders informed and engaged, clients can build trust, loyalty, and mutually beneficial partnerships.

So WHY is strategic communications so important to you?

Maintaining Reputation

Building Trust

Driving Engagement

Effective communication strategies can help you manage your corporate reputation. As they say, ‘you only get one chance to make a first impression’ and your name is your most valuable asset.  By crafting and delivering messages strategically and telling your story in your voice, we can help control the narrative around your brand, products, or services, and make sure that you’re being perceived positively by the public, stakeholders, and the media.

As we all know, trust is essential in any business relationship. People do business with those they know and trust. And, that starts right here. By implementing a strategic communications plan, we can help build and maintain trust with your audience by being transparent, honest, and consistent in your messaging. This trust is vital for building loyalty, repeat customers and ultimately your long-term success.

Mitigating Risks

Achieving Business Objectives

It seems that nothing these days is more important than engaging with your audience – whether that be online or off. By understanding your audience's preferences, interests, and behaviors, we can help you tailor your message so that it resonates with them and ultimately help to engagement and interaction.

Understanding what’s working for you and what isn’t is really important. Having a clear idea of what’s going on helps to also mitigate any potential risks. Communications audits have a way of showing you how well you’re resonating with your target market audiences. It also helps to identify where you should focus your attention and resources too. 

You know your business and we know strategic communications. Whether it's increasing sales, enhancing brand awareness, or improving stakeholder relationships, strategic communication efforts must align with your broader organizational goals to drive success. And we can help with that. 

Strategic communication and audits are very important for clients because they help maintain your reputation, build trust with your customers, potentially mitigate risks, drive engagement, and help to achieve your business objectives.

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